Wise Practitioner – Predictive Analytics Interview Series: Brian Reich at The Hive – The Predictive Analytics Times

Wise Practitioner – Predictive Analytics Interview Series: Brian Reich at The Hive
The Predictive Analytics Times
Q: In your work with predictive analytics, what behavior or outcome do your models predict? A: We started by analyzing current donors. From our current donors, we created lookalike models that gave us an appreciation for who was already responding and …

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