Why Predictive Analytics Will Make You A Better Marketer – Business 2 Community


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Why Predictive Analytics Will Make You A Better Marketer
Business 2 Community
It's easy to convince yourself you are using predictive analytics to play the game better, but many marketers are really only using them to keep score. A metric like “time on site” is great data to have, but, not in and of itself. What matters, is

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