Understanding Customer Survey Data: Descriptive, Predictive and Prescriptive Analytics to Improve Customer Loyalty – Customer Think


Customer Think
Understanding Customer Survey Data: Descriptive, Predictive and Prescriptive Analytics to Improve Customer Loyalty
Customer Think
Two general analytics approaches are used in Loyalty Driver Analysis: 1) Descriptive and 2) Predictive. Descriptive analytics are used to indicate the current state of the world. In our case, descriptive analytics helps us know the current satisfaction

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