Understanding Customer Survey Data: Descriptive, Predictive and Prescriptive Analytics to Improve Customer Loyalty – Business 2 Community


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Understanding Customer Survey Data: Descriptive, Predictive and Prescriptive Analytics to Improve Customer Loyalty
Business 2 Community
Predictive analytics are used to make predictions about future events. In our case, predictive analytics helps us know how strongly/weakly each of the customer touch points is related to customer loyalty. The relationship between CX touch points and

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