Talking Business: Predictive analytics to improve personalisation and boost sales – Drapers (blog)


Drapers (blog)
Talking Business: Predictive analytics to improve personalisation and boost sales
Drapers (blog)
On average, when we look at the expected revenue of marketers using our own predictive model vs. RFM, marketers can tap into a potential 40% increase in revenue based on their ability to optimise the experience from the inside-out and the outside-in.

View full post on predictive analytics – Google News

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Powered by Yahoo! Answers