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Understanding Customer Survey Data: Descriptive, Predictive and Prescriptive Analytics to Improve Customer Loyalty – Customer Think

Customer Think Understanding Customer Survey Data: Descriptive, Predictive and Prescriptive Analytics to Improve Customer LoyaltyCustomer ThinkTwo general analytics approaches are used in Loyalty Driver Analysis: 1) Descriptive and 2) Predictive. Descriptive analytics are used to indicate the current state of…

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