Segmentation

Tapjoy and ironSource Partner to Combine User Level Segmentation and Predictive Analytics with Mobile Ad Mediation – MarTech Advisor

Tapjoy and ironSource Partner to Combine User Level Segmentation and Predictive Analytics with Mobile Ad MediationMarTech AdvisorSan Francisco: Tapjoy, the complete monetization platform, announced a partnership with ironSource that will combine Tapjoy's user level segmentation and predictive analytics capabilities with…

Crack the Customer Code With Real-Time Segmentation and Predictive Analytics – MarketingProfs.com (subscription)

MarketingProfs.com (subscription) Crack the Customer Code With Real-Time Segmentation and Predictive AnalyticsMarketingProfs.com (subscription)Can we apply predictive analytics to optimize those insights over time? The answer to all three of those questions is, of course, "yes!" Marketers need to develop customer…