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General Management – Predictive Analytics Has a Scaling Problem, and Bad Data Is to Blame : MarketingProfs Article – MarketingProfs.com (subscription)

MarketingProfs.com (subscription) General Management – Predictive Analytics Has a Scaling Problem, and Bad Data Is to Blame : MarketingProfs ArticleMarketingProfs.com (subscription)For marketers, the trouble with predictive analytics starts when an unknown variable (like a trio of significant newcomers to your…

Beyond Lead Scoring: Accelerate Revenue Growth by Using Predictive Analytics – MarketingProfs.com (subscription)

MarketingProfs.com (subscription) Beyond Lead Scoring: Accelerate Revenue Growth by Using Predictive AnalyticsMarketingProfs.com (subscription)Consumer, financial services, and large B2B companies have been using predictive analytics (PA) for years. It's the technology Netflix uses to make personalized movie recommendations to you and…

Crack the Customer Code With Real-Time Segmentation and Predictive Analytics – MarketingProfs.com (subscription)

MarketingProfs.com (subscription) Crack the Customer Code With Real-Time Segmentation and Predictive AnalyticsMarketingProfs.com (subscription)Can we apply predictive analytics to optimize those insights over time? The answer to all three of those questions is, of course, "yes!" Marketers need to develop customer…