MarTech Advisor How Predictive Analytics Optimizes Sales for SaaS Customer Success TeamsMarTech AdvisorFortunately, advanced analytics that leverage the vast data SaaS vendors have about their customers make this wish a reality. In this article, we'll explain how predictive analytics can…
Predictive Analytics for B2B Sales and Marketing has Certainly “Crossed the Chasm” – MarTech Advisor
MarTech Advisor Predictive Analytics for B2B Sales and Marketing has Certainly “Crossed the Chasm”MarTech AdvisorPredictive analytics for B2B sales and marketing has certainly “crossed the chasm”, but it's still in the early adopters phase of the product development lifecycle, and…
Tapjoy and ironSource Partner to Combine User Level Segmentation and Predictive Analytics with Mobile Ad Mediation – MarTech Advisor
Tapjoy and ironSource Partner to Combine User Level Segmentation and Predictive Analytics with Mobile Ad MediationMarTech AdvisorSan Francisco: Tapjoy, the complete monetization platform, announced a partnership with ironSource that will combine Tapjoy's user level segmentation and predictive analytics capabilities with…
Reach Analytics Launches Predictive Cloud Solution Enabling B2C Marketers Find New Prospects – MarTech Advisor
MarTech Advisor Reach Analytics Launches Predictive Cloud Solution Enabling B2C Marketers Find New ProspectsMarTech AdvisorReach Analytics, a cloud software company, has announced the release of a new first-in-the-market Predictive Marketing solution which is cloud-based. The new offering aims at revolutionizing…
Dataiku’s Data Science Studio, Puts Predictive Analytics Solutions within Easy Reach for Microsoft Azure Users – MarTech Advisor
MarTech Advisor Dataiku's Data Science Studio, Puts Predictive Analytics Solutions within Easy Reach for Microsoft Azure UsersMarTech AdvisorNicole Herskowitz, Senior Director, Product Marketing, Microsoft Azure, said in acknowledgement, “Using Dataiku Data Science Studio, our mutual customers can merge the power…
SugarCRM Acquires Contastic’s Natural Language Processing Technology to Deliver Enhanced Predictive Analytics … – MarTech Advisor
MarTech Advisor SugarCRM Acquires Contastic's Natural Language Processing Technology to Deliver Enhanced Predictive Analytics …MarTech AdvisorAs a result of the acquisition, Cy Khormaee, the Chief Executive Officer of Contastic, will become the project management director for the predictive analytics practice…
Alteryx Launches New Cloud-Based Applications for Predictive Analytics – MarTech Advisor
MarTech Advisor Alteryx Launches New Cloud-Based Applications for Predictive AnalyticsMarTech AdvisorAlteryx, Inc., a leading provider of solutions that facilitate self-service data analytics, has announced the launch of a new suite of applications for predictive analytics – Predictive Analytics District. The…
RapidMiner™ Announces New Version of Its Predictive Analytics Platform with Advanced Features – MarTech Advisor
MarTech Advisor RapidMiner™ Announces New Version of Its Predictive Analytics Platform with Advanced FeaturesMarTech AdvisorRapidMiner™, providers of a leading, open-source predictive analytics platform, has announced its latest release – RapidMiner 7. Built on the foundation of RapidMiner Studio, the company's…
RapidMiner Raises $16 Million to Accelerate Predictive Analytics Platform … – MarTech Advisor
RapidMiner Raises $16 Million to Accelerate Predictive Analytics Platform …MarTech AdvisorRapidMiner, an industry-leading provider of open-source predictive analytics platform, has announced the closure of a $16 million equity financing round. The funding was led by Nokia Growth Partners (NGP), a…
4 Tips on How to Become A Successful Predictive Marketer Without Learning Data … – MarTech Advisor
MarTech Advisor 4 Tips on How to Become A Successful Predictive Marketer Without Learning Data …MarTech AdvisorAdvancements in marketing technology have caused paradigm shifts to the marketing landscape. Predictive analytics has become integral to marketing strategies worldwide, and marketers seem…