Study: Marketers bet on predictive analytics to add value | Marketing … – Marketing Dive


Marketing Dive

Study: Marketers bet on predictive analytics to add value | Marketing …
Marketing Dive
Research from the Winterberry Group, Interactive Advertising Bureau and the DMA found that 49.3% of marketing and media executives pointed to predictive …
Predictive Analytics Market Worth Will Reach Around USD 7.8 …NewsMaker (press release)

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