Prescriptive versus predictive: An IBMer’s guide to advanced data analytics in … – Tnooz


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Prescriptive versus predictive: An IBMer's guide to advanced data analytics in
Tnooz
Predictive analytics provides analyses and models used to help predict possible outcomes of marketing initiatives and market trends (e.g., if/then scenarios, hypothesis testing, simulations, etc.). Prescriptive analytics provides sophisticated models

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