Predictive Analytics Takes Over Marketing: 3 Ways to Use It Now – Business 2 Community


Business 2 Community
Predictive Analytics Takes Over Marketing: 3 Ways to Use It Now
Business 2 Community
The answer aligns perfectly with the technical complexity of our half-human, half-machine brains: predictive analytics. The idea of predictive analytics — the practice of evaluating existing data to predict a future outcome — is, understandably

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