Predictive analytics harnesses data, so marketers can return to their roots – The Drum


CMSWire
Predictive analytics harnesses data, so marketers can return to their roots
The Drum
Early adopters have seen compelling, demonstrable ROI from their predictive analytics programs. These early adopter wins are spurring investment from a larger swath of the market, particularly among companies with demonstrated marketing automation …
Why Marketers Should Embrace Predictive AnalyticsCMSWire

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