Predictive analytics drives almost 3 times B2B revenue growth: Study – Marketing Dive

Predictive analytics drives almost 3 times B2B revenue growth: Study
Marketing Dive
"How Predictive Marketing Analytics Boost B2B Performance," a report by Forrester Consulting commissioned by EverString, found that B2B marketers who engaged in predictive analytics were 2.9 times more likely to report above average revenue growth.
Predictive Marketing: How to Measure EffectivenessMarketingProfs.com (subscription)

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