Predictive analytics and advertising: the science behind knowing what women (and men) want – The Drum


The Drum

Predictive analytics and advertising: the science behind knowing what women (and men) want
The Drum
The marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and …

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