In this second in a series of interviews (2-3) with Kim Larsen, Director of Advanced Analytics at Charles Schwab & Co Kim shares his thoughts regarding strategies tp Maximize Marketing Impact with Net Lift Models. Net Lift Models are designed to maximize the incremental impact by targeting the undecided clients that can be motivated by marketing.
Check out the three minute interview on the Predictive Analyticswebsite.
A full transcript to follow in forty-eight hours.
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