How Citi North America nails predictive analytics for marketers: Art versus Science (VB Live) – VentureBeat


VentureBeat
How Citi North America nails predictive analytics for marketers: Art versus Science (VB Live)
VentureBeat
You're wasting thousands of hours and millions of dollars, says Citi North America's David Landau, head of the company's onsite and email acquisition, if you think that predictive analytics all comes down to the data — how much you have, how much more …

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