General Management – Predictive Analytics Has a Scaling Problem, and Bad Data Is to Blame : MarketingProfs Article – MarketingProfs.com (subscription)


MarketingProfs.com (subscription)
General Management – Predictive Analytics Has a Scaling Problem, and Bad Data Is to Blame : MarketingProfs Article
MarketingProfs.com (subscription)
For marketers, the trouble with predictive analytics starts when an unknown variable (like a trio of significant newcomers to your audience) enters the equation or when you don't have enough data (or standardized data) to analyze. Both those situations

View full post on predictive analytics – Google News

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