Gartner Hype Cycle for Digital Marketing & Advertising, 2016 Adds Predictive B2B Marketing Analytics – Forbes


Forbes
Gartner Hype Cycle for Digital Marketing & Advertising, 2016 Adds Predictive B2B Marketing Analytics
Forbes
Predictive B2B Marketing Analytics has the potential to increase win rates, improve average deal size, and accelerate sales cycles. Improving close rates with sales reps across direct and indirect channels by selectively offering promotions, incentives

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