Forrester Report: Companies Using Predictive Analytics Make More Money – Marketing Land


Marketing Land

Forrester Report: Companies Using Predictive Analytics Make More Money
Marketing Land
For instance, if your company's web site uses predictive analytics to predict which product I should be shown next — because my profile indicates I should be interested on this January day in a pair of warm socks, for instance — how does the site
Study: Predictive Marketers Are Almost 3 Times More Likely to Show Revenue GrowthYahoo Finance UK

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