In this twelve minute interview with Erik Manuevo, Director, Product Intelligence SalesForce.com we learn about his upcoming session entitled” Customer Feedback + Usage = Like” taking place at the IE. Analytics Social Media & Web Analytics Innovation Summit scheduled for mid September 2012 in Boston MA.
Specifically we learn about:
* How customer interaction produces data
* Analyzing the data allows you to build stronger relationships with your customers
* Understanding the data and customer feedback allows you to sell better and tailer specific business needs and build products and services to meet customer needs
* How social media is transforming customer’s interaction and the opportunity to listen, and adapt to client needs
* How Predictive Analytics addressees the challenges of Big Data
* How SalesForce.com utilizes Predictive Analytics to meet customers need, improve customer relationships, product adoption and satisfaction
* How Predictive Analytics ROI is measured and valued
* How “Adoption Matrics” can measure customer’s attitude towards product and services at SalesForce.com
* Skills in highest demand when hiring Predictive Analytics professionals
For additional information about IE. Analytics Social Media & Web Analytics Innovation Summit scheduled for mid September 2012 in Boston Ma click here.