Big Data is Watching You: If Predictive Analytics Still Doesn’t Creep You Out, Watch This Ad – The Chronicle of Social Change (blog)


The Chronicle of Social Change (blog)

Big Data is Watching You: If Predictive Analytics Still Doesn't Creep You Out, Watch This Ad
The Chronicle of Social Change (blog)
So, what do we have here? A bunch of data analysts, presumably working for a firm that sells sporting goods, are spying on a woman's recreational habits. They have amassed so much data and their algorithms are so wonderful that it's like having a

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