Beyond CRM: 5 Tips for Using Predictive Analytics To Boost Your Bottom Line – Franchising.com (press release)

Beyond CRM: 5 Tips for Using Predictive Analytics To Boost Your Bottom Line
Franchising.com (press release)
For any sales-driven business, it isn't the size of your data that matters, it's what you do with it. No longer a discretionary luxury, predictive analytics is now the name of the game for marketers determined to use customer metrics in a meaningful

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