B2B Marketers Reap Big Benefits from the Use of Predictive Analytics – KoMarketing Associates


KoMarketing Associates
B2B Marketers Reap Big Benefits from the Use of Predictive Analytics
KoMarketing Associates
September 29, 2015: A new survey conducted by Forrester Consulting on behalf of Radius has shown that the majority of B2B marketers are currently integrating or expanding predictive analytics efforts within their overall strategies. About 61 percent
Study Finds Top B2B Marketers Using Predictive Analytics Outperform Business Wire (press release)

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