Advanced Social Analytics & the Bottom Line – Nick Cifuentes, Ancestry.com

In this seven minute interview with Nick Cifuentes, Director, Global Social Media at Ancestry.com we learn about his upcoming session entitled “Advanced Social Analytics and the Bottom Line” scheduled to take place at the IE. Analytics Social Media & Web Analytics Innovation Summit scheduled for mid September 2012 in Boston MA.

Specifically we learn:

* How Social Media is perceived as often difficult to monitor, track and analyze for some c-suite level executives and organizations
* How Social Media ROI goes beyond just being an acquisition driver to include driving bottom line metrics, community and engagement, retention and PR
* Real Social Media ROI metrics for Ancestry.com
* How Predictive Analytics fit into the mix
* Predictive Analytics Tools
* Tracking sign ups and pixels
* Predictive Analytics and Social Media Analyst Jobs: What skills are required?
* Qualitative and Quantitative and the Social Eco System

About Nick Cifuentes Director, Global Social Media Ancestry.com

Public Company; 1001-5000 employees; ACOM; Internet industry

August 2011 – Present (1 year 2 months) San Francisco Bay Area

•Develop, execute and oversee social media strategy across all Ancestry.com properties

•Develop, implement, maintain Ancestry’s integrated global social media strategy, including reputation management, marketing, PR campaign support, problem escalation, current subscriber engagement and new subscriber acquisition to expand, maintain and protect the company’s position as the leading online family history resource through social media channels

•Coordinate external and internal corporate communications messaging with social media, including message sequencing to ensure maximum effectiveness

•Train, co-ordinate and monitor the activities of global Ancestry social media contributors acting locally and coordinate their content flow across all Ancestry social media channels such as blogs, Facebook fan pages, Twitter, YouTube, and other channels

•Develop, grow, and actively participate in Ancestry’s online community; engage and motivate online advocates and ensure their efforts are recognized

•Interact with other departments including product, marketing, Member Services, and development to drive change based on data captured from Ancestry’s online communities

•Work closely with the Marketing and PR teams globally to integrate social media into their plans, and to maximize social media channels for acquisition and retention purposes

•Maintain social media policies and facilitate training for Ancestry social networkers

•Develop, and track measurement metrics and targets around social media programs

Additional Skills

Develop, execute and oversee social media strategy across all Ancestry.com properties

•Develop, implement, maintain Ancestry’s integrated global social media strategy, including reputation management, marketing, PR campaign support, problem escalation, current subscriber engagement and new subscriber acquisition to expand, maintain and protect the company’s position as the leading online family history resource through social media channels

•Coordinate external and internal corporate communications messaging with social media, including message sequencing to ensure maximum effectiveness

•Train, co-ordinate and monitor the activities of global Ancestry social media contributors acting locally and coordinate their content flow across all Ancestry social media channels such as blogs, Facebook fan pages, Twitter and YouTube, and other applicable channels

•Develop, grow, and actively participate in Ancestry’s online community; engage and motivate online advocates and ensure their efforts are recognized

•Interact with other departments including product, marketing, Member Services, and development to drive change based on data captured from Ancestry’s online communities

•Work closely with the Marketing and PR teams globally to integrate social media into their plans, and to maximize social media channels for acquisition and retention purposes

•Maintain social media policies and facilitate training for Ancestry social networkers

•Develop, and track measurement metrics and targets around social media programs

•Manage the social media budget
Specialties

Data Analysis, Web Analytics, Social Media Strategic Planning, Leadership, Business Development, Effective Management of Internal Account Functions, Online Media, Project Management, Brand Strategy, Blog & New Media Coaching, CRM & SCRM Analysis / Expert

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