86 Percent of Predictive Analytics Users Report Tangible Gains to Their Bottom … – The Predictive Analytics Times

86 Percent of Predictive Analytics Users Report Tangible Gains to Their Bottom
The Predictive Analytics Times
Lattice Engines today unveiled new data from a study entitled, “The Predictive Journey: 2015 Survey on Predictive Marketing Strategies,” which found that while 86% of executives experienced positive return on investment from predictive analytics

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